Bespoke quote · Bespoke · Floor teams · hotels and restaurants
HORECA Training & Consulting
Turning service into profitability through experience.
— Experiences
Strategic, experiential training for HORECA floor teams: menu engineering, floor selling, contemporary service and liquid culture. Knowledge that turns into profitability.
«Excellence is not an act, it is a habit. And in the HORECA sector, the team's knowledge is the most profitable asset of any business.»
With more than two decades leading service direction and specialised training, I have learned that theory without practice is sterile. I don't believe in canned courses or blackboard lectures: my methodology is experiential, participative and 100% useful —real floor dynamics, role-play, guest psychology and technical product management.
I train floor teams not only to deliver impeccable service, but to become ambassadors of the gastronomic experience and catalysts of the sale.
High-performance training programs
Menu engineering and strategic wine & drinks list design
Create visual, psychologically optimised sales tools: structure the drinks offer, calculate real food costs, set strategic prices and manage stock to avoid capital tied up in the cellar.
Advanced floor selling: up-selling and cross-selling
Increase the average ticket naturally and elegantly: read the guest's psychology, suggest perfect food-and-drink pairings and master persuasion without pressuring the guest.
Choreography and techniques of contemporary floor service
Restore the value of the floor with agility and precision: the right glassware, serving temperatures, decanting, workflow management and handling incidents under maximum pressure.
Liquid culture and commercial sommellerie
Lose the fear of wine and spirits: wine geography focused on the altitude viticulture of Granada and Andalusia, premium spirits, specialty coffee and current market trends.
All modules are adaptable and customisable to your establishment's needs.
Why choose my methodology?
- 0120 years of real experience: I know the sector's problems because I have lived and solved them from within.
- 02In-situ, active training: dynamic workshops where the team practises, makes mistakes and corrects in a controlled environment.
- 03Return on investment (ROI): motivated teams mean fewer breakages, better stock rotation and higher revenue per table.
